Wednesday 13 December 2006

Goodness

As an amused observer of the buzzword filled world of marketing types, I love the word 'goodness' that is used to describe most anything, especially breakfast cereals and things for kids. The only thing that's better than goodness is 'wholesome goodness'.

Well, I have finally found out that the meaning of 'goodness'- it is the smell and taste of my favourite muesli- Carman's Muesli.



It is by far the best muesli I have ever had and I have been looking for over 20 years.

They also have muesli bars that are moist and chewy and in the same flavours as the muesli. I like the red muesli bars but the green (untoasted) muesli as my breakfast cereal (one of the ingredients).

One quirky bit of trivia- when I first started buying them, they came with a big plastic clip inside the box to seal the plastic bag inside, once opened. Then they changed to giving a much smaller but still usable clip. But now, with the grocery chains no doubt squeezing their margins, they have done away with the clip altogether. No matter, it still tastes fantastic.

Just browsing through their website to update myself as I write this, I see that they have a very loyal following with people ordering this from distant USA among other places. It also seems to have become something of an export success story.

Their website is here and if you want to buy it, you can get it at Coles and Woolworths or from here.



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